our objectives

Our vision

We strive to hold a leading position in select markets in which we operate. USG People’s core activities provide a robust basis and unique starting point to support this objective. Our specialist focus on small and medium-sized enterprises and our established positions for specialists and professionals lend themselves well to internationalisation and growth, both organic and through acquisitions. Using our know-how we expand our leading positions in these specific markets and niche markets and create added value for both our clients and employees alike. Innovation and a new way of looking at employment help us continue to develop our organisation and make it more sustainable.

 

Our mission

Our objective is to help people find a job that suits them best while at the same time providing our clients with the best possible employees. As a partner in employment we are the link to the job market for an ever growing number of people and organisations. We use the expertise we have gained over the years to offer an abundance of opportunities for employment, learning and careers.

We use our know-how to help our clients connect with the best candidates which allows them to operate as effectively as possible on the market with highly qualified employees. The market is constantly changing under the influence of demand for products and services, on the one hand, and the availability of qualified employees, on the other. We do not believe in a one-size-fits-all concept, but in talented people who can make a difference when they are employed in the right place. People are at the heart of USG People because we believe in the power of our motivated and professional people along with our specialist concepts. It is this combination that helps us attract the best candidates and connect them to the right jobs.

People make the difference, each with their own unique talent and passion. USG People sees to it that the right people are employed in the right job, which benefits both our clients and candidates.

 

Our strategy

We adopt a multibrand strategy with our differentiated brand portfolio which can be divided into brands that provide general staffing services and brands specialised in providing different types of flexible employment solutions for specific target groups in specific markets. This differentiation positions us in the market for general staffing and sets us apart with strong and distinctive positions in the office segment, the market for technical professionals and various niche markets. The specialist brands are primarily focused on highly educated and highly qualified professionals.

In the Netherlands and Belgium the specialist and professional brands are the best developed due to the maturity of these markets and the fact that these markets were originally home markets. We hold the number two positions in both countries and our profitability is above average due to the effective portfolio mix and the distinct specialist profile of our renowned brands.

We particularly want to further expand our positions in the countries outside the Netherlands and Belgium, most notably the specialist and professional activities. USG People’s geographical focus is on Europe and we strive to achieve an effective and profitable mix of activities in every country in which we operate.

 

Multibrand

Our portfolio consists of brands with an image that stands out to different professions. We work with specialist teams who know the unique characteristics of each sector inside out and know how and where to find the best people in their profession. This makes it easy for us to attract candidates and cater to the exact wishes of our clients. USG People has a broad customer base, traditionally with a relatively large number of clients in the SME segment, and we also hold leading positions in the markets for office and technical specialists and professionals. These markets provide extremely attractive prospects for growth and expansion.

USG People achieves growth by rolling out and internationalising its successful propositions. Our years of experience with specialist concepts set us apart in the market segments in which we operate. In addition, we strengthen our portfolio through acquisitions that create value.